Fast Times, in their article Cheesy Goodness satirically suggests that the service is being done to reduce buyer anxiety. Yes, people become anxious about when their pizza will arrive. If it's been 32 minutes since they ordered, they panic.
To me, this is a sign of a society gone nuts. We are so stressed out and so desperate to have control over something in our lives. I don't know how I'll pay off the credit card that this pizza is being charged to, but I know to the tenth of a second when my pie has been sliced and boxed. I'm safe; I've got it under control.
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