My Blog List

Here is a blog where I post links to things I've been reading on the web. From time to time I'll also add comments. And I invite comments from anyone out there. Comment on the readings, comment on the comments, comment on my comments. Fly at it!

Thursday, April 17, 2008

Perfume bloggers are raising a stink

The New York Times reports that major perfume companies are unhappy that their product has become the subject of several specialized blogs. The parfumeries seem to want to limit descriptions of their scents to their own marketing materials. Apparently some bloggers have been faced with lawsuits. The corporate people making these decisions must live in caves.

Once again, it is a case of corporate trogs not understanding that the world has changed. The kind of control they might have exercised once upon a time is long gone. All their lawsuits will bring is negative comments in blogs that focus on stupid business decisions. Instead of shutting perfume sites down, manufacturers should be sending them free samples.

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